The art of the interview: In conversation with Leigh Sales
Comments Off on The art of the interview: In conversation with Leigh SalesLeigh Sales AM is one of Australia’s most prolific and respected journalists. She has received three Walkley Awards, Australia’s highest journalism honour, for her coverage of Guantanamo Bay, interviews with Tony Abbott, Scott Morrison and Christine Milne, and her bestselling book Any Ordinary Day. Across her career, Sales has interviewed figures such as the Dalai Lama, Hillary Clinton, and Margaret Atwood, and every living Australian Prime Minister. She now hosts Australian Story after stepping down from the popular ABC programme 7.30 in 2022.
I am very grateful to have had the opportunity to meet with her over Zoom over the break.
You mention in your most recent book, Storytellers, that when you were studying journalism, your bible was News Sense by Bob Jervis. Which other writers have influenced your development of skill and style?
Lots of different ones. There’s obviously people I’ve worked with over the years. For example, when I was first starting out, my immediate boss was this man named John Cameron, and he was a very sharp writer. So, I kind of learned from him to try to trim stuff down and tighten it up. You learn a lot about writing from reading. I’m a big fan of Helen Garner, the Australian writer, again because she’s a very tight, sharp writer.
Other people I’ve been very influenced by… there’s a book called On Writing by Stephen King, the horror writer. He’s actually a superb writer. His stories are heavily plot driven, obviously he works in fiction and not journalism, but he also has really mastered the art of structure, and sentence-crafting. On Writing kind of explains his theories about writing, which are really good. Most writers are influenced pretty heavily by George Orwell, who’s also written extensively about the craft of writing.
In an interview with Waleed Aly, you said that if you want to be a journalist, you “have to leave your opinions at the door”. Are there any exceptions to this? How do you know when, if ever, to bring your opinion into an interview?
I try all the time to never bring my opinion into an interview, my personal and emotional opinion. You’re using subjective judgement all the time. For example, you’re determining whether this person is telling me the truth, and whether I follow up on that. So, of course, you’re bringing subjective judgements into it constantly. But really, the great thing about journalism is when you approach it with a completely open mind, even if you do have an opinion about something.
Because firstly, the person you’re interviewing gets a sense of your genuine curiosity about something. This is why , which is a TV show I’m hosting at the moment, works really well with a group of autistic people…, because none of them have any agenda. And if you watch that show, you can sense that the person being interviewed feels very comfortable and relaxed, because they know that they’re not being judged.
The second thing is, the fun thing about journalism is just that it gives you an entrée into learning about all sorts of different things. The way you learn about things is you have to have an open mind, you have to be willing to let go of your own opinions and to potentially change your mind about things. So trying to go into things with an open mind, I think, is the key to just genuinely learning about the world around you.
Nowadays, people get lots of their news from short form content on social media and less people consume legacy media. Does journalism play a different role in the information age as opposed to a time when traditional media was more dominant?
I think there’s just more information sources for people out there to get their information from. I think that legacy media should not be snobby about getting on those new platforms, and adapting what we do to meet people where they consume the news. I know myself, that I get a lot of information off of social media. Where the difference is is in terms of, say, presenting yourself as providing journalism versus opinion versus your subjective take on the world.
So, a lot of people might follow someone whose take on the world they like, but that’s not the same as journalism. When I was the anchor of 7.30, I used to feel like, if at least some of the time, I’m not annoying to you as a viewer, and I’m not asking things that at least some of the time are rankling you and not sitting right, I’m not really doing my job. Because, I should be coming at issues from across the spectrum, and so I guess that’s the difference between journalism on social media, and just opinion and information on social media. I would hope that legacy media organisations, and proper journalists, would still be attempting to apply accuracy, fairness, impartiality, a wide range of view points – all those kinds of things.
What do you think the broader social and political implications of this transition are?
I think that it’s actually a great thing in many ways. What it means is, if people have a message they wanna get out, say any organisation, any politician, no longer does that have to be filtered through journalists. You can have your own social media outlets.
When I was a young person, if I wanted something published, I had to get a newspaper, or a magazine, or somebody else to publish it. Whereas now, everyone can be their own publisher, and the only barrier to you being able to attract an audience is how entertaining it is, what kind of reach you can actually get with your content. So I think that has really, I guess, democratised the space to a degree. So that’s the good side of it.
The bad side of it is that it means that it allows the spread of information really readily, because people can just put stuff out there. There’s no gatekeeper, there’s no test of is it accurate? Is it not accurate? So then, you can see this kind of proliferation of misinformation which people can use to their advantage in the political space. Anyone who holds power, businesses, are able to use social media in a fairly unchecked way.
Do you have any advice for young journalists wanting to enter into this new era of journalism?
I absolutely love working with young journalists. I love the way they look at the world, and I love just their knowledge of technology and new contemporary forms of storytelling stuff that I don’t have. I think as a younger person, your big advantage coming in, is that you might not bring all of the editorial skills and knowledge that someone of my age does, but you bring all of this other great knowledge about storytelling and how to catch people’s attention in a time where peoples’ attention spans are short. So, I think just trust yourself, and lean into your skills, is what I would say.
My other advice I would say is, just try to go into things with an open mind, rather than having a sense of well, this is how I think the world is. Because you’ll find more doors will open to you, and you’ll have a richer experience if you kind of open yourself.
Interviewing everybody really gives you a sense of how important it is to be open minded.
Oh, totally. And people aren’t what you expect often. I remember when I was Washington Correspondent for the ABC, it was just after 9/11, and the US was holding suspected terrorists in Guantanamo Bay, in this kind of prison camp. IAnd it started to emerge that the CIA was using torture and stuff like this to interrogate suspected terrorists . Aand I would go and interview people who would basically make the case for torture. You know, people that worked in the US Justice Department, in the Pentagon. In your head, go in there thinking, well, who are these people gonna be, that are gonna make this case? But they’re just kind of seemingly normal people who are motivated by patriotism. They honestly believed at the time that America was under threat like never before, and that this justified extreme means to use torture.
If you go into things with a set mindset, you often have an idea of what you’re going to be presented with. And it’s really often not that at all. So trying to not go in with a preconceived mindset is usually good. Usually it won’t be what you anticipate.
When you were younger you were a foreign correspondent in the US, reporting on pretty intense topics like Hurricane Katrina, the aftermath of 9/11 and the wars in Iraq and Afghanistan. Has this influenced how you understand and cover events today?
It 100% has. There’s so many ways. But one of them is, when 9/11 happened, there was just so much fear in the world and everyone thought, ‘oh my God, this is World War III, it’s the end of the world, everything’s falling apart’, and then things kind of just keep meandering along, somehow.
Now, whenever there’s a story where everyone’s claiming that the sky’s falling, it’s the end of the world, this is the worst the world’s ever been, I always have a little bit of a, “we’ve been through stuff before” kind of thing. So I try to not overstate catastrophe and crisis, and try to keep things in context.
The other thing that I learned is that fear causes the public to behave in unusual ways. And fear, sort of, just feeds off itself, and has all these terrible spinoff things. People’s mental health, violence it can lead to, and it’s motivated by fear. So being careful in your reporting to not over-egg fear, I think is a really important thing.
This is probably a bit cynical, but I am always really sceptical of politicians and how they wield power, whether you agree with what they’re doing or not. Because I think power, naturally, tries to entrench itself, and that politicians use opportunities. I’m not saying they don’t try to do the right thing by the public, but they also try to do the right thing to entrench their power. So I’m really skeptical just taking anything any politician says at face value.
In your reporter’s diary for Hurricane Katrina, you note that “[i]t seems impossible to escape the conclusion that if you are black, poor, old, sick or disabled, you are a second-class citizen in [the US]”. Do you think that ‘one off’ news events allow the press to talk about deeper problems they wouldn’t normally have the time for?
Yeah, I think they do. Because, so often I think in stories, what comes out is that people, like that cohort you just named, are the most disadvantaged. That people with names, with money, with that access to power, fare better during things. We saw it in COVID all the time, where if you were rich, lockdown didn’t affect you so badly, as it did if you were an essential worker or if you were a person with less means, and so on. So, I think that, you can take, kind of any event, and use it to look through those prisms for looking at people that are, I guess, not looked after by society.
As a journalist, you’re required to interview lots of people you don’t necessarily agree with nor like. Do you think that interviewing a particularly controversial or problematic figure gives them a platform, or are these interviews necessary to inform the public?
I think that they’re necessary to inform the public, and I think that you should allow the public to make up their own mind about that person. That doesn’t mean that you can’t challenge the person, I don’t agree with just allowing people to sit in front of you and spout complete bullshit, I think that you should be able to fact check them. But do I think that there’s people that should not be given a platform? No. Because I think that’s a really slippery slope, because who decides who gets to have a platform and so on?
I think that the role of the journalist is to try to hold the person to account, because the public’s not stupid. They can kind of see if someone’s a snake oil salesman or a charlatan. I think, as long as you’re doing your job properly as the journalist, that should be ok. Say for example, if you take Donald Trump. You can dislike Donald Trump, you can have problems with Donald Trump. It doesn’t change the fact that he’s the president of the United States, that he’s the person who wields enormous power. Pretending that he’s not that, is not going to be helpful. It’s better to scrutinise what he’s doing.
Do you ever feel ethically conflicted interviewing these types of people?
I remember one of the hardest topics having to cover was the same sex marriage debate. I have a lot of gay and lesbian friends, and so obviously my personal opinion [was that] I wanted to see it happen. I felt bad for my friends, that I felt that they felt they were being judged all the time, but obviously that was a big debate that was happening nationally. I was at a job that required me to air both sides of the debate.
So, sometimes, if I was interviewing somebody that was opposed to same sex marriage, I would feel “oh, I hope if my friends are watching this that they don’t feel like I’m betraying them by letting this person come on my program”. But, I do think that my friends understood the nature of what my role is.
But that’s not to say that, as you say, you’re a human being. Sometimes you’re interviewing people that you don’t like, you don’t like what they’re saying. But, I think if you can’t deal with that, then you’re not in the right field, basically. Because journalism requires you to do this, you’re making an active choice. You’re choosing that you’re not gonna be an activist in the public space, you’re going to relinquish your right to hold a public opinion on a lot of issues, because you believe in a bigger thing, which is allowing the public to be provided with information that’s free of an agenda, so they can make up their own mind. So, if there’s an issue or there’s a topic where you feel that that’s impossible for you, then maybe it’s a thing where you’d be better off to go and work in that space as an activist. That might be more fulfilling to you.
I imagine that for most interviews, you have a good idea of how your audience wants the interview to go. How do you balance your own instincts and line of questioning, what the audience wants to see, and what the interviewee wants to ‘get’ out of the interview? Is one more important than the other?
I’m always thinking about what the audience wants to know, because I’m there to represent the audience. Basically, my role is to find out the information that they would want. So, I feel like if I’m not in sync with the audience, then I’m doing something wrong.
In terms of the interviewee, the only time I guess I’m really thinking actively about what the interviewee might want to get out of it is if they are a regular person who’s been in the middle of a traumatic event. And then, I’m concerned for their wellbeing, and to make sure that as the interviewer, I’m not doing further harm.
Let’s say someone’s lost a family member in a catastrophic bushfire. People choose all sorts of different reasons why they might want to do an interview. They might want the same thing to not happen to somebody else in the future, they might want their loved one’s death to not be in vain, so they might want something good to come out of it. They might want people to remember their loved one as more than the victim of this terrible catastrophe, and to flesh them out more fully as a person, or any million other reasons why people choose to do interviews. So, if the person’s told me I wanna do this because, and this actually happened one time, I don’t want people to think of my mum as just the first person to die in aged care of COVID, I want people to know she was a great woman. Then, I will absolutely ask questions like “tell me what your mum’s like”, because I want that traumatised person to get out of the experience what they hoped to get out of it, because then it can kind of help them. And it’t no skin off my nose to help them do that. But if it’s say, a politician, and they’ve got a talking point, I don’t really care what they want to say.
Public figures, especially politicians, are renowned for being quite evasive or untrustworthy in interviews. How do you balance standing your ground and making sure the interviewee continues to share?
I think it’s all in the manner with which you do it. Usually people in power are fairly experienced at interviews, and they also have armies of people in their staff who help them prepare for people like me. So, I guess it’s being persistent and firm and challenging, but in a polite way. The person can’t feel attacked.
And also, and this is another reason why to put your opinions aside and rely on fact, let’s say I’m interviewing the treasurer about, you know, a cut to the single mother’s pension. And I say, well, aren’t you concerned this is going to disadvantage women? He might say, well, that’s your opinion Leigh. But if I can say, well actually, I’m quoting from the Council of Social Services, they say the average single mother’s going to be $25 a week worse off, then it’s hard for the person to think that I’m just pushing my opinion on them, because I’m just quoting from facts and data and so on. So it’s all in the manner of not getting heated up, keeping your tone even, and just making sure, I guess, that you’re politely persistent.
I have one last question for you. You mentioned before The Assembly. I love the show, my friends and I have little watch parties sometimes. What inspired you to get involved in and make the show?
It was a French format originally, the ABC sent me an episode of the French version to watch where they interviewed the French president Emmanuel Macron. Having come off 15 years basically of an interview show, 7.30, and before that, Lateline, I was pretty tired of spin in interviews, and trying to bust through people’s answers, and bust through people’s walls.
And then when I saw this French show, and the way that the autistic people just would ask the most frank questions from all sorts of different angles, and just breaking the ‘rules’ for an interview, and then the way that the person being interviewed responded to that, because it’s just so different so they’re very engaged by it, I just thought yeah, this could be a way now to do interviews that actually does bring something fresh. That really appealed [to me], along with just getting some different voices in the media and people that you don’t hear from. A lot of people stop me in the street to talk about that show because so many Australians have experience of a family member or somebody close to them with a disability, or who is autistic, and so I think they really like seeing that represented on telly.
Editors’ Note: Woroni acknowledges Sales’ statements regarding the Autistic community are not a fully accurate portrayal of the Autistic experience. Students with disabilities, including autism, can get support from the ANU Disabilities Students Association. Learn more about the DSA on their Facebook or Instagram or contact the Disabilities Officers at sa.disabilities@anu.edu.au.


